CITYJET Partner with ProStrategy to increase Route Planning Efficiencies

CITYJET Partner with ProStrategy to increase Route Planning Efficiencies

Cognos Planning Analytics provides visibility of revenue and costs factors associated with routes and identifies areas where profitability could be improved.

Its all in the Planning!

CityJet partnered with ProStrategy to implement IBM Cognos Planning Analytics (Cognos TM1) to deliver a Route Planning and Analysis solution and provide visibility of revenue and costs factors associated with routes while also identifying areas where profitability could be improved.

CityJet engaged with ProStrategy on this project to better understand the impact on future profitability of potential FX rates and fuel prices changes.  They wanted daily visibility of Airline Industry KPIs such as load factors, costs and revenue per ASK, number of passengers and yield per PAX.  Cityjet were keen to identify which new routes are likely to be most profitable based on Forecasted and Projected Passenger Numbers and Aircraft used and indeed improve existing route profitability.

On completion of the implementation, CityJet can now perform detailed Analysis, budgeting and forecasting by both route and aircraft type.  They can easily review performance and profitability of routes at different margin-levels which supporting critical decision making in opening and closing routes and/or leasing/purchasing new aircraft based.

The Airline Industry is highly susceptible to constantly changing external factors such as fuel prices or FX Rates, therefore it is crucial to quickly model the impact of Macro Economical Changes. The Impact Analysis of Changing Fuel Prices and FX Rates can now be completed in less than 45 seconds.

CityJet can now model new routes and aircraft types in minutes where this could take days/weeks previously and sometimes even then rely more on intuition than fact!

Centralising all flight operational and financial date into one Datawarehouse has been key as this facilitates quick analysis of important industry standard KPIs; such as Costs per ASK, number of Passengers and Flights, Revenue per ASK, Yield per PAX, etc

CityJet immediately see the profitability impact of changing conditions like maintenance contracts, aircraft lease contracts, assumptions in yield per PAX or Load Factor.  Planning Analytics users can change any of the underlying parameters that flows through immediately to the Route-level P&L.

If you would like to see how ProStrategy & IBM Planning Analytics can help you improve your Planning, Budgeting, Forecasting, Reporting and Analysis – contact ProStrategy now to see IBM Cognos Planning Analytics In Action – we are offering a free customised Demo just for you! 

Contact Aileen Aherne at or Phone 1890 886675.

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