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Date Published | 01.06.2022

C&C Group

The Power BI 360 view of customer is a game-changer for us. The reduction in resource contribution is estimated to be roughly a 40% time saving for the sales admin team.

– Andrew Raine-Hann, Digital Finance Manager, Tennent Caledonian Breweries Ltd. (TCB)


To better serve Scotland and its 4,000+ customers (pubs and bars), TCB’s field sales teams wanted to spend less time dealing with operations and financial issues when visiting clients; and spend more time discussing new opportunities, closer partnerships, and different product lines.


At the heart of the solution is a customer data model, hosted in Azure SQL database; which combines structured trading
information from the ERP system, together with service performance information from
the Dynamics CRM and market intelligence from external sources. Customer 360
information are beautifully displayed in Power BI reports


The Customer 360 App means all our customer data is instantly accessible to our sales team in a
structured analytics application. We have always been aware that one of its unique selling points is our unrivalled and intimate knowledge of the on-trade market. The Customer 360 App
enables us to use this to gain competitive advantage.

Customer 360 App

Case Study

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